Remember when a bike was all you needed?
Help us build the non-profit foundation for a cultural shift — away from consumption, back to something more human.
Somewhere between childhood and now, we were sold a different story.
That more is better. That new beats old. That the car is freedom and the bike is either a sport or a statement.
We don't think that's true. And we think a lot of people are quietly ready to stop believing it too.
Bicycles for People is a new non-profit built on a simple, stubborn belief: that riding a bike is one of the most ordinary, human things you can do — and that when more people do it, for more of their everyday life, something shifts. In communities. In culture. In us.
We're not a cycling organisation. We're built on ten years of work through People on Bicycles, getting thousands of people riding across Western Australia — in schools, workplaces, and communities where a bike genuinely changes what's possible.
We're not a cycling organisation. We're here for the person who wants to ride to the shops.
The kid who wants to explore their street. The family who'd rather move slowly and see something. This is beyond bike riding — it's sustainability, and a shifting of mindsets.
Introducing Wabi — our first program.
Every year, thousands of perfectly good children's bikes are retired simply because a child grew. Most end up in garages, skips, or landfill — still with years of life in them. Wabi is a circular bike service that changes that.
Families subscribe and ride the right bike from a shared, beautifully maintained fleet. When their child grows, the bike moves on. Donated bikes come into our workshop, get assessed and restored, and go back out into the community. Nothing wasted. Always riding.
The name is deliberate. Wabi-sabi is a Japanese philosophy of finding beauty and value in what already exists — of resisting the throwaway impulse. We're not reinventing the wheel. We're asking people to value it again.
Wabi is just the beginning. Bicycles for People will grow into a platform for programs that shift how communities move, consume, and think.
Learn about Wabi →The Wabi circular model
What your support actually builds.
To run Wabi and everything that follows, we need Bicycles for People to be a formally registered non-profit. Your contribution funds the foundation — the legal structure, the governance, and our first months of operation.
In ten years, we want a new shopping centre to open with bike parking right out front — prominent, safe, obvious — not as an afterthought, but because of course.
That's not a cycling win. That's a culture win.
Help us build it →Bicycles for People is based at Walyalup on Whadjuk Nyoongar Boodjar
We acknowledge the Whadjuk people as the traditional owners and custodians of these lands and waterways and extend our respect to their Elders, past and present. We offer our heartfelt gratitude to the Whadjuk community and to all Aboriginal and Torres Strait Islander people who continue to care for Country and share their knowledge.